![]() They don’t deny that it may be successful at it. They don’t deny that the product is in fact fulfilling that promise. That is, they don’t like the promise that the product is fulfilling. Which is why marketers continue to have jobs.īut some products have brands that their managers don’t like. Of work, happiness, family, society, psychology, fear – the list is endless. Now, there are lots of different kinds of brands because humans have lots of different kinds of needs. And its strength is measured by how reliably and thoroughly it does that. wp.me/P23AlC-IG 44 minutes agoĪ brand is a promise that a particular product will fulfill the particular need of a particular consumer. Not just another book about a successful #advertising agency a DIY manual. We review kennethroman6’s #biography #KingofMadisonAvenue wp.me/P23AlC-yg 35 minutes ago We review jaffejuice’s #FliptheFunnel wp.me/P23AlC-HN 25 minutes agoīeing #DavidOgilvy, before, during & after Ogilvy. Why #customerservice may be where your #newbusiness should come from & why. We review DavidKirkpatric’s FacebookEffect: wp.me/P23AlC-GG 14 minutes ago What it was like to start Facebook & why that still matters. We review marcspitz’s #Poseur: wp.me/P23AlC-Ju #NewYorkCity 5 minutes ago How one writer went from #WrongIsland to SPIN & beyond. #Gary krist empire of sin how to
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